Wednesday, November 1, 2017

Littlehampton newcomers GLOO reveal ‘Force You’ video

Ahead of a London headline show later this month, Littlehampton trio GLOO are pleased to reveal the video for their latest single ‘Force You’.

Commenting on the concept for the video, the band said: "We just wanted to do something real simple and to the point. We found the busiest street in Brighton we could without Tom getting run over by a taxi and had him shout through the track at double speed. We’re super happy with how it turned out as all the unknowing passers-by are giving zero shits about what’s going on. It’s in your face and to the point like the track.”

"The song itself is basically a massive middle finger to being told what to do, they continue “Do whatever you want regardless of what anyone else is thinking, saying or doing. The cherry on the top is that the main hook for this track is essentially all 3 of us just shouting at you."

Watch the video for "Force You" here

More info:

The product of their fading pleasure harbour and seaside resort hometown, Littlehampton, in West Sussex, GLOO speak for timeless day-to-day drudgery and angst. Modern life’s niggling problems, from unconquerable debt-mountains to living in “a shit hole” - and the lack of opportunities therein – are all fair game for their abrasive, high energy output.

A rhapsody to lives gone stale, their pop-laced noise punk is the perfect soundtrack to those in need of a little 21st Century escapism. Describing themselves as the “inbred descendants of Metz, The Stooges and AC/DC” there are enough beyond-distorted guitars and demented solos to give Dinosaur Jr. front man J Mascis the permanent hearing damage he’s seemingly always craved, but unfalteringly underpinned with a righteous ear for melody and a keen song writing talent.

Formed only 6 short months ago and already with a sound that hints at some seriously lofty aspirations, the band have already been busy travelling all around the UK supporting the likes of Queen Kwong, Demob Happy and Richie Ramone, as well as a number of performances at some of the UK’s most prestigious music venues, including Brighton’s Green Door Store, London’s O2 Islington Academy and The Dublin Castle.

Their music, vivacity and spirited live shows speak for themselves - having quickly gathered together a strong core fan base with hundreds of followers across their social media, gloo have their eyes firmly set on breaking out of the drudgery they were born form over the coming months.


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